Here we are in the last week of April! Can you believe it? Next week is May, which means the semester is almost coming to a close! I know, by the end of the semester your energy is drained, you’re ready for summer, and you’re ready for a vacation. Just give these next few weeks your full potential, study hard, and ace those exams. You can do it!
This is actually the last Blog Post of this semester. I cannot believe how fast time flew by. Thank you for reading my posts and for commenting. The reason why I wanted to start this platform is to bring our community together, even during a pandemic, to discuss current cases and stay informed with the cases the courts are presently handling. I have also shared my personal stories and knowledge with you over the past school year whether it be about exam studying tips, how to network, why it’s important to stay motivated, etc. All this just for you! I want you to succeed in this profession, and I know you will. I hope you enjoyed reading my posts. As a fellow 3L student, I know how challenging it can be trying to stay informed on present cases while studying for exams and preparing for class. Just know, it can be done, and I am proud of you for taking the time to read my posts, it shows your motivation for this profession and I love it! This growing platform will be passed on to another motivated student. Stay tuned for the fall semester!
I’ve gotten requests to write more about ways to market oneself and their law firm, so justice will be served only if I do so! Hope the following three more ways help! Like I had mentioned earlier, these are tips I’ve gained over the years and from my personal knowledge. I want to share it with you because I believe we should uplift each other and share our knowledge with those around us while pursuing our own passion. Happy Reading!
Three More Ways to Market Yourself and Your Law Firm
-Website: Almost every law firm today has a website to the point where it’s become the trend that if you don’t have a website, you’re behind. It’s known that a website is a great interactive tool to engage potential clients to your firm, but what exactly should an ideal website have? In my opinion, I think a website should have the following: Attorney Profile Page, Live Chat, Awards, Client Reviews, Cases Won, Practice Areas, Contact Information, and an Inquiry Page. An Attorney Profile Page will allow a potential client to learn more about you and the attorneys in your firm. Include photos, a brief description of the attorney including their educational background, specialty, and hobbies. This will make your website more personable. Including a Live Chat option will give immediate assistance to potential clients and possibly get them in the schedule for a consultation appointment. Immediate assistance is key in an advancing society. Listing the awards your firm has received will advance the status of your firm and be a great seller of your services. It provides assurance to potential clients that they are making the right decision to move forward with you. Client Reviews are essential because they come from clients who were once potential clients just like the people you’re advertising for in the first place. Displaying authentic reviews on your website will give your law firm credibility, trustworthiness, and give your potential clients a glimpse of reality on how it is working with you. Include a Cases Won page as that will give potential clients confidence to contract with you. It’s great leverage for you and your firm to display your wins. Lastly, include your contact information, practice areas, and inquiry page so potential clients can see whether you’re the kind of attorney they’re looking for, how they can contact you, and if you are indeed the kind of attorney they’re looking for, they’ll have a small box where they can write to you about their case and you can take it from there!
-YouTube Channel: This is not much of a common practice…yet. I have come across a few attorney YouTube profiles and I thought hmmm, this is a great idea! Taking a moment to video record yourself speaking about your firm, a recent case you’ve won, or current law is a great marketing strategy prominently because potential clients will be hearing from YOU, seeing YOU, gaining knowledge from YOU, the attorney they are considering to hire. It’s a great way to engage potential clients to you and your firm because it’s raw footage of you speaking the truth about your firm. Watching a video v. reading, I think is more engaging for people, especially those who are visual learners. It’s a fun way to engage the community and get your name out there! Consider it, if you’re not camera shy!
-Billboards: I know billboards are more on the expensive side, ranging from $750 - $14,000/month depending on the location, whether it’s the city or suburbs and the traffic. Once you make enough to afford one, I think you should invest in one because your firm will be on display, over a city, catching many, many, many eyes! Put up a beautiful smiling picture of you, put your number in a vibrant font, and a catchy, kid-friendly slogan, and I don’t think you should be surprised hearing your phone ring throughout the day. If you ask me, I would put money down for one if I have the means. Think about it!
What’s Your Favorite Marketing Strategy?
Thank you once again for your support! Stay Motivated! -Sovmya George
I have enjoyed reading your weekly blogs. The topics are interesting and engaging. In addition to that, sometimes I come here for the motivation. Every week, you never fail to remind us that we are doing good, to hang in there, stay focused and that we are very close to getting that J.D. Thank you for following up on the previous marketing post and the weekly encouragment.
ReplyDeleteThank you so much Noel for your sweet comment. Reading this motivated me! I'm really happy my blogs and little cheerful messages have been of a help to you. I hope you continue reading in the fall! I am sure some great content will be posted. Thank you for your support, it means the world. Good luck with finals! You will ace them!
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